As a branding exercise, Carotino Singapore engaged a local personality as part of its product endorsement requirement. We created the online campaign materials for “Aunty Lucy”, a celebrity host and radio DJ. As a radio talk show personality, Aunty Lucy provided the ideal platform for us to create a blog/news site to push health messages as well as cooking recipes to the public. With this site, users were able obtain the latest news and cooking tips as well as engage with Aunty Lucy directly online.